On August 9, 2026, the legendary Romazzino, A Belmond Hotel, overlooking the crystal-clear waters of Costa Smeralda, will once again become the stage for one of Europe's most exclusive private events. Returning to Porto Cervo for a second consecutive year, Big Art Festival presents an extraordinary evening headlined by global music icon Robbie Williams. The evening will unfold around the hotel’s iconic pool, where guests will enjoy an elegant dinner in a sophisticated and captivating setting, before the night continues with an unforgettable live performance by Robbie Williams.
Behind Big Art Festival is Maxim Berin, CEO Berin Iglesias Art and Founder Big Art Festival, an international event producer with 25 years of experience creating high-profile cultural, private and corporate events around the world.
Over the years, Maxim Berin has developed the Big Art Festival into a distinctive international format built at the intersection of music, art, fashion, gastronomy, business and exceptional hospitality. Rather than treating these elements as separate parts of an event, the festival brings them together as one carefully orchestrated experience.
The upcoming Porto Cervo edition reflects this philosophy particularly clearly.
Against the backdrop of Costa Smeralda, a global music icon, Haute Joaillerie, contemporary design, gastronomy and an international audience will come together for one evening conceived around intimacy, emotion and access.
The meaning of luxury has changed significantly over the past decade. For an audience accustomed to extraordinary hotels, restaurants, products and destinations, exclusivity is increasingly defined not by ownership, but by access to experiences that cannot simply be repeated.
For Maxim Berin, this shift is fundamental to the philosophy of Big Art Festival.
“Luxury today is not about excess. It is about access, emotion and individuality. People want to experience something that cannot simply be reproduced somewhere else the following week. That feeling of ‘I was there, at that particular moment’ has become incredibly valuable.”
This is also what makes Porto Cervo particularly suited to the format.
At the heart of the August 9 programme will be Robbie Williams, one of the most successful entertainers in modern music history.
With a career spanning more than three decades and over 85 million records sold worldwide, Williams has built a rare relationship with audiences that extends beyond his catalogue of international hits. His charisma, humour and stage presence allow him to createan immediate connection with the room, whether performing for tens of thousands of people or for an intimate audience.
In Porto Cervo, that proximity will fundamentally change the experience.
Rather than appearing as a standalone headline act, Robbie Williams will become the emotional culmination of an evening whose atmosphere begins to build from the moment guests arrive.
“For us, Robbie’s performance is not simply entertainment at the end of dinner. It is the emotional climax of the entire evening. Everything that happens beforehand, the arrival, the setting, the music, the dinner and the fashion, gradually builds towards that moment,” says Maxim Berin, CEO Berin Iglesias Art and Founder Big Art Festival.
The difference lies in context. Seeing an artist of this stature at a stadium is a global entertainment experience. Seeing the same artist within an intimate Mediterranean gala, surrounded by a carefully selected audience and an environment designed specifically around the evening, creates something far more personal.
A special place within the concept of the evening belongs to Chopard, the legendary jewellery and watch Maison that has long symbolized refined aesthetics, red-carpet glamour and the international art de vivre. For the Big Art Festival, this collaboration continues a valued long-term partnership built upon shared values of beauty, craftsmanship, emotion and excellence.
During the dinner, Chopard will present its Haute Joaillerie creations paired with Caroline’s Couture silhouettes, transforming High Jewellery from a traditional presentation into an integral part of the evening’s visual narrative.
Within the Big Art Festival format, fashion and jewellery are not treated as separate presentations. Instead, they form part of a wider aesthetic language in which craftsmanship, music, atmosphere and hospitality continuously interact.
Another distinguished partner of the evening is DENZA, part of the BYD Group, the premium automotive brand, the premium automotive brand redefining intelligent luxury mobility. Combining advanced technology, elegant design and exceptional comfort, DENZA represents a new generation of premium experiences where innovation meets sophistication.
During the Porto Cervo edition, DENZA will showcase its vision of contemporary luxury, perfectly complementing the festival's philosophy of celebrating excellence, design and unforgettable experiences.
During the Porto Cervo edition, DENZA will showcase its vision of contemporary luxury, perfectly complementing the festival's philosophy of celebrating excellence, design and unforgettable experiences.
DENZA introduces another perspective on contemporary luxury, one where technology, comfort and design exist as part of the same experience.
This intersection between heritage and innovation increasingly defines the modern premium
landscape. Traditional craftsmanship remains essential, while intelligent technology is creating new expectations around comfort, personalization and lifestyle.
For the Big Art Festival, bringing these different interpretations of luxury together is part of a broader idea: the most interesting experiences emerge when worlds that might appear distinct begin to interact.
The programme surrounding Robbie Williams has been created as a continuous journey
rather than a sequence of performances.
Internationally acclaimed saxophonist Max Merseny will establish the musical atmosphere with his signature sound. Esteriore Brothers will bring the unmistakable spirit of Italy to the evening, combining classic Italian melodies with contemporary energy, while DJ Katty Leen will lead the celebration into its late-night chapter beneath the Mediterranean sky.
The same principle applies to the dinner, scenography, fashion presentation and every transition throughout the night.
For Berin, this attention to detail is not about production for production's sake. It is about
shaping how an evening feels.
“People don't remember an event as a list of separate elements. They remember the emotion. Our role is almost like directing a film: every scene has meaning, every transition matters, and together they should create one story.”
That philosophy explains why the Big Art Festival format is built around the complete guest
journey rather than around a single headline moment.
The artist may be the culmination, but the experience begins long before the first note.
The objective is not simply to gather prominent people in one place. The format is designed to create circumstances in which different worlds can meet naturally: culture and business, tradition and technology, artistry and entrepreneurship.
It is this combination that has become central to Berin's vision of contemporary luxury: not spectacle for its own sake, but access to people, culture, emotion and moments that cannot easily be reproduced.
Guiding guests through the evening will be Eleonora Incardona, one of Italy's most recognizable television personalities and a leading sports presenter, celebrated for her elegance, charisma and contemporary style.
On August 9, Porto Cervo will once again become the setting for a Big Art Festival evening
designed around one of the defining ideas of modern luxury: the most valuable experiences
are those that exist only once.
With Robbie Williams at its emotional centre and Maxim Berin behind its creative vision, the upcoming edition is set to become one of the most high-profile events of the Mediterranean summer.
Tickets for Big Art Festival in Porto Cervo on August 9 are available via the official event page:https://www.burj-bigart.com/ru/653-0826-romazzino-porto-cervo
BERIN IGLESIAS ART LLC
Address:
Office no. 2001-03, Jetset Business Center, Prime Tower, Business Bay, Dubai, UAEa.
grigoryeva@berin-iglesias.art
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