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Maxim Berin and His Magic Touch: Turning an Evening into a Global Event

 

There are evenings that entertain, and others that leave a lasting impression. On August 9, Maxim Berin and BIG Art Festival transformed Romazzino, A Belmond Hotel into the centre of an international celebration, bringing the unmistakable energy of a global event to the Costa Smeralda.

Music, haute couture, high jewellery, exceptional gastronomy and prominent personalities came together in Porto Cervo for one of the most exclusive occasions of the summer. Among the guests were Domenico Dolce, Sylvie Meis, Tara and Jessica Getty, and Caroline Scheufele, joined by celebrities, entrepreneurs and international tastemakers.

The setting played a defining role. Overlooking one of Sardinia’s most beautiful stretches of coastline, Romazzino offered an elegant expression of Mediterranean style. Its architecture, hospitality and spectacular surroundings provided the ideal stage for an event conceived to engage every sense.

As the sun set over the Costa Smeralda, guests were welcomed with an elegant cocktail reception before moving on to dinner and a rich entertainment programme. Each stage of the evening flowed naturally into the next, reflecting the attention to detail and sense of hospitality that have become signatures of BIG Art Festival.

Under the vision of founder Maxim Berin, the festival has developed a distinctive format that goes far beyond a traditional concert. Its events create a complete cultural and lifestyle experience in which artists, international brands and carefully selected destinations become part of the same story.


Fashion and high jewellery were among the evening’s main attractions. Chopard and Caroline’s Couture presented two spectacular shows that combined precious creations with contemporary design. The presentations became one of the most photographed moments of the night and revealed the natural dialogue between jewellery, fashion and entertainment.

Innovation also had an important place in the programme. DENZA, the premium mobility brand belonging to BYD Group, continued the collaboration with BIG Art Festival that began in Hong Kong in spring 2026.

The brand was represented in Porto Cervo by Alessandro Grosso, Italy Country Manager for BYD and DENZA. Its presence reflected a shared interest in technology, sophisticated design and new forms of contemporary luxury, opening another chapter in the partnership with the festival.

The culinary experience was equally refined. Guests enjoyed premium black caviar from Adoria Caviar, accompanied by D.Rock Champagne, La Scolca wines and a special selection of wines from Il Palagio presented by Tony Sasa.

Adoria Caviar’s Beluga, Asetra and Imperial selections were particularly appreciated for their delicate taste, exceptional quality and timeless elegance. A D.Rock champagne bar, created exclusively for the occasion, added a further element to the celebration, serving perfectly chilled champagne throughout the evening.


Eleonora Incardona hosted the event wearing Chopard jewellery, guiding guests through a programme that captured the cosmopolitan character of Porto Cervo: glamorous yet relaxed, sophisticated yet filled with spontaneous energy.

Music gradually took centre stage. Max Merseny opened the musical journey with his elegant sound, before the Esteriore Brothers brought their vibrant Italian personality to the stage. Their performance immediately involved the audience and turned the atmosphere into a lively summer celebration.


The evening then reached its most eagerly awaited moment with the arrival of Robbie Williams.

The British superstar opened his performance with “Let Me Entertain You”, making his intentions clear from the very first notes. For more than 80 minutes, he held the audience’s attention with his charisma, humour and extraordinary ability to connect with the crowd.

Songs including “Feel” and “Angels” became the soundtrack to an unforgettable night beneath the Mediterranean sky. Guests sang together, danced and continued celebrating until the final moments of the show. More than a performance, it felt like a genuine exchange of energy between the artist and his audience.

For Maxim Berin, it was the perfect expression of the philosophy behind BIG Art Festival: bringing remarkable people together and creating experiences that cannot be reproduced elsewhere.

“It is still difficult to put last night into words. The energy, the emotion and the atmosphere at BIG ART Festival at Romazzino were truly extraordinary. We have had the privilege of working with Robbie Williams many times, but this evening felt particularly special — pure magic from beginning to end.

The connection between Robbie and the audience was incredible. Together with the beauty of Romazzino, our wonderful guests, the music and that unmistakable Porto Cervo atmosphere, everything came together perfectly. It was one of those rare evenings that cannot be fully captured in photographs or videos — you simply had to be there to feel it.

For us, this is what BIG ART Festival is about: bringing extraordinary people together and creating unforgettable experiences.”

— Maxim Berin, CEO of Berin Iglesias Art and Founder of BIG Art Festival


That ability to combine entertainment, elegance and international appeal has made BIG Art Festival a recognised presence in some of the world’s most prestigious destinations. Porto Cervo once again demonstrated how the right location, artists and partners can transform a single summer evening into an event with global resonance.

The festival’s international journey is now preparing to enter a new phase.

On October 10, BIG Art Festival will debut in Singapore during the Formula 1 weekend, one of the most exciting periods in the city’s calendar. The event will take place at the Capitol Kempinski Singapore and will feature global hip-hop and entertainment icon Busta Rhymes as its headline performer.

The Singapore event represents an important step in the festival’s expansion into Asia. It will bring Maxim Berin’s vision to a new audience while preserving the elements that define BIG Art Festival: outstanding performers, prestigious venues, influential guests and experiences designed to remain in the memory long after the music has ended.

From Porto Cervo to Singapore, the formula continues to evolve while its ambition remains unchanged: to turn every destination into a stage and every evening into an international event.